Global programs / Social marketing for change (SOMARC)
Research recently conducted for an ongoing SOMARC social marketing program in the Dominican Republic has yielded a useful new methodology for empirically distinguishing the socioeconomic status of consumers in developing nations. Such a capability is frequently needed for the social marketing process -- including determining appropriate market segmentations for products, determining which market segments are being reached in product sales, and selecting a useful range of participants for focus groups. This report summarizes the major aspects of the methodology, reviews its use in the Dominican Republic, and considers applications in other cultural settings. (Author abstract)
Source: DEC abstract, PN-ABE-605 (1987). The source's own text.
Operated in: Ivory Coast, Peru, Dominican Republic, Honduras.
When the program ran, from its start year to the latest document year. A hatched bar means the start is our estimate.
Axis: award years, end from years in documents. The start year comes from award fiscal year; the end is the latest document year, so the program may have run longer.
A few documents to read first. Each opens in the side panel, with the PDF to download.
| Name | Role | Years | Basis | Evidence |
|---|---|---|---|---|
| The Futures Group International, Inc. (TFGI) | implementer | 1985 to 1987 | Stated in a document | 4 sources |
| The Futures Group, Inc. (TFG) | implementer | 1990 | Stated in a document | 1 source |
Awards, topics, similar programs and how to read this page.
Scope: global. How the scope was set is not described yet. High confidence.
How sure we are: 0.95.
| Name | Years | Basis | Evidence |
|---|---|---|---|
| DPE-3028-C-4079 (contract, fiscal year not recorded) | 1985 to 1990 | Stated in a document | 5 sources |
| Name | Years | Basis | Evidence |
|---|---|---|---|
| USAID. Bur. for Science and Technology. Ofc. of Population | 1985 to 1990 | Stated in a document | 5 sources |
Sector profile (computed): Family planning and reproductive health 31%; Rule of law and human rights 22%; Health systems, policy and finance (general health) 11%
DEC topic and subject tags. They describe the documents, not what the program was. Each tag opens its evidence in the drawer.
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24 facts shown; 0 unconfirmed links; 0 support mechanisms (not programs); 5 documents cite this program.
Program key prj:9363028