Global programs / CTTA
Poorly designed communications programs frequently impede the transfer of improved agricultural technology to farmers. This address, delivered by the Director of A.I.D.'s worldwide Communication for Technology Transfer in Agriculture (CTTA) project, explores new strategies for improving researcher-farmer communication. After briefly discussing three new approaches (social marketing, behavioral analysis, farming systems research and extension) and the techniques developed in a number of donor projects (INTERPAKS in Ecuador, Pakistan, and Peru, PRODERITH in Mexico, Basic Village Education in Guatemala, and Mass Media and Health Practices in Honduras and The Gambia), the author describes the steps in the CTTA project's communication process - initial investigation, designing a communication strategy and materials, testing the latter, producing the materials, delivering information to specific audiences, reception by the audience, and formative and summative evaluation of the process, together with ongoing monitoring and related training and support. Orienting farmers to the process, targeting change to their actual and varying needs, and use of differing media for different purpose
Source: DEC abstract, PN-AAZ-360 (1987). The source's own text.
Operated in: Honduras, Indonesia, Peru, Latin America, Africa, Senegal, Niger, Sahel, Malawi.
When the program ran, from its start year to the latest document year. A hatched bar means the start is our estimate.
Axis: award years, end from years in documents. The start year comes from award fiscal year; the end is the latest document year, so the program may have run longer.
A few documents to read first. Each opens in the side panel, with the PDF to download.
Showing 10 of 22 documents.
Evaluation studies and evaluation-type documents linked to this program.
| Title | Year | Type |
|---|---|---|
| Informe de evaluacion de impacto : recommendacions y practicas asociadas con el Cultivo del Maiz Agencia de San Luis -- resultados de la primera medicion aplicables a la primavera de 1987 | 1988 | Evaluation-type document |
| Evaluation of communications for technology transfer in agriculture (CTTA) (936-5826) | 1989 | Linked evaluation |
| Mid-term evaluation : Sahel regional institutions project (no. 625-0975) | 1990 | Evaluation-type document |
| Name | Role | Years | Basis | Evidence |
|---|---|---|---|---|
| Academy for Educational Development, Inc. (AED) | implementer | 1986 to 1992 | Stated in a document | 41 sources |
| Agricultural Center for Study and Promotion | implementer | 1986 to 1988 | Stated in a document | 5 sources |
Awards, topics, similar programs and how to read this page.
Scope: global. How the scope was set is not described yet. High confidence.
How sure we are: 0.95.
| Name | Years | Basis | Evidence |
|---|---|---|---|
| DPE-5826-C-5054 (contract, fiscal year not recorded) | 1986 to 1992 | Stated in a document | 40 sources |
| implementer |
| 1988 to 1990 |
| Stated in a document |
| 3 sources |
| Cornell University. New York State College of Agriculture and Life Sciences | implementer | 1988 | Stated in a document | 1 source |
| National Institute of Agrarian and Agroindustrial Research | implementer | 1990 | Stated in a document | 1 source |
| Colorado State University | implementer | 1987 | Stated in a document | 1 source |
| Name | Role | Years | Basis | Evidence |
|---|---|---|---|---|
| Peru. Ministry of Agriculture. National Institute of Agrarian Research and Promotion | lead ministry | 1987 | Likely, not confirmed | 1 source |
| Indonesia. Ministry of Agriculture | lead ministry | 1989 | Likely, not confirmed | 1 source |
| Name | Years | Basis | Evidence |
|---|---|---|---|
| Honduras | 1986 to 1992 | Stated in a document | 12 sources |
| Indonesia | 1986 to 1992 | Stated in a document | 12 sources |
| Peru | 1986 to 1992 | Stated in a document | 8 sources |
| Latin America | 1987 to 1992 | Stated in a document | 3 sources |
| Africa | 1986 to 1987 | Stated in a document | 2 sources |
| Senegal | 1988 | Stated in a document | 1 source |
| Niger | 1988 | Stated in a document | 1 source |
| Sahel | 1990 | Stated in a document | 1 source |
| Name | Years | Basis | Evidence |
|---|---|---|---|
| Malawi | 1986 | Stated in a document | 1 source |
| Name | Years | Basis | Evidence |
|---|---|---|---|
| USAID. Bur. for Science and Technology. Ofc. of Education | 1986 to 1991 | Stated in a document | 36 sources |
| USAID. Bur. for Science and Technology. Ofc. of Agriculture | 1986 to 1991 | Stated in a document | 35 sources |
| USAID. Bur. for Science and Technology. Ofc. of Rural and Institutional Development | 1986 to 1991 | Stated in a document | 29 sources |
| USAID. Bur. for Science and Technology. Ofc. of Education | 1987 | Stated in a document | 1 source |
| Name | Years | Basis | Evidence |
|---|---|---|---|
| Indonesia | 1986 to 1990 | Stated in a document | 10 sources |
| Honduras | 1986 to 1988 | Stated in a document | 7 sources |
| Peru | 1986 to 1988 | Stated in a document | 4 sources |
| Malawi | 1986 | Stated in a document | 1 source |
| Sahel Regional | 1990 | Stated in a document | 1 source |
Sector profile (computed): Agriculture: research, extension, training, technology 57%; Civil society 6%; Agriculture: policy, land tenure and land reform 6%
DEC topic and subject tags. They describe the documents, not what the program was. Each tag opens its evidence in the drawer.
Programs worth reading next, by topic, implementer, country and years. Similar by facets (topic, implementer, country, years) and, when available, description. It says the programs look alike, not how they are related in time. Source: catalog facets
Looking for similar programs.
42 facts shown; 2 unconfirmed links; 0 support mechanisms (not programs); 46 documents cite this program.
Program key prj:9365826
No quote: this fact comes from a metadata field, shown as stored.
No quote: this fact comes from a metadata field, shown as stored.
No quote: this fact comes from a metadata field, shown as stored.
No quote: this fact comes from a metadata field, shown as stored.